About us

Shoreline bracelet on black long sleeve shirt

Designed to be worn every day. And loved for years.

Elsa Storm is a Swedish jewelry brand that ­creates ­timeless pieces for the modern woman. We have a design philosophy where Scandinavian ­minimalism meets Italian elegance. We believe in slow ­fashion, fashion with awareness in focus. Therefore, all ­products are carefully designed to be timeless, so you only need a few pieces of jewelry that you can combine endlessly.

Designed in Sweden. Made in Italy.

Our jewelry is made in a factory in Tuscany, Italy that has over 40 years of experience in high ­quality ­jewelry manufacturing. Italy is one of the world’s most ­prominent countries in fashion and a center for production of gold and silver jewelry. We only use genuine 925 sterling silver and 18 karat gold.

Breathtaking Italian landscape

Elsa Storm was founded in 2016 by Clara Thorell and Michaela Karman. The company is based in ­Uppsala, Sweden and the products are sold ­exclusively at ­elsastorm.com